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At last week’s CES, for exemplar, another former Apple heavy unveiled a new product: an all-in-one home-theater system called Consentaneousness . Developed by Todd Beauchamp (who, until last April, ran Apple’s Audio Lab) and Mike Fidler (a former Sony engineering exec) the issue solves what he believes is the main obstacle to buying such equipment: the complex setup that often requires professional AV backup. Unity, by contrast, integrates the soundbar, subwoofer, and Blu-ray competitor into one unit, which connects to your flatscreen via a single cable, making it practical to go from box to play in about 15 minutes.
“Just to give you a little background, there were 35 million TVs sold in 2011,” Beauchamp says. “Out now, the catch rate to audio--someone buying an audio system at the exact same pass as a TV purchase is only 5%. So when we looked at the market, we found that what people were ultimately looking for is a work that sounds really good, it’s gotta be really, really effortless to set up, and have the fewest number of wires possible,” Beauchamp says. In collaboration with the L.A.-based lay out firm RKS , he and his team at In2Technologies , came up with a novel I-shaped configuration, which allows for a thin soundbar but a bigger keynoter--and therefore richer acoustics--than the typical home theater in a box. “The difference is that we have down-firing mid-degrading in an area where your eye doesn’t lock, so we can fit very large speakers in there. That blends to the subwoofer, so the whole zealous range of the system is drastically improved. But we still keep a thin aesthetic appeal where your eye locks onto.
Source: Co.Design